{"id":293,"date":"2025-10-02T22:58:51","date_gmt":"2025-10-02T20:58:51","guid":{"rendered":"https:\/\/skopje.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=293"},"modified":"2025-10-09T11:15:57","modified_gmt":"2025-10-09T09:15:57","slug":"the-magic-behind-branding","status":"publish","type":"wcb_session","link":"https:\/\/skopje.wordcamp.org\/2025\/session\/the-magic-behind-branding\/","title":{"rendered":"The Magic Behind Branding (language: EN )"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Beyond psychology, sociology, and statistics, there is something more behind effective branding. This talk explores processes once referred to as \u201cmagical\u201d that are used in creating a brand.<\/p>\n\n\n<p class=\"wp-block-paragraph\">A comparative analysis of the scientific approach and the one often called \u201cmystical\u201d examines the power and influence of words, symbols, design, and rituals. You will see how a cohesive approach to laying a brand\u2019s foundations shapes its future.<\/p>\n\n\n<p class=\"wp-block-paragraph\">The talk aims to inspire you to add a hidden layer of meaning to traditional procedures and methods\u2014using carefully crafted words and symbols in ways you may not have consciously applied in practice until now.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/skopje.wordcamp.org\/2025\/?post_type=wcb_speaker&#038;p=292\">Aleksandar Pasku<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Beyond psychology, sociology, and statistics, there is something more behind effective branding. This talk explores processes once referred to as \u201cmagical\u201d that are used in creating a brand. A comparative analysis of the scientific approach and the one often called \u201cmystical\u201d examines the power and influence of words, symbols, design, and rituals. You will see &hellip; <a href=\"https:\/\/skopje.wordcamp.org\/2025\/session\/the-magic-behind-branding\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Magic Behind Branding (language: EN )&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15697286,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1760797500,"_wcpt_session_duration":2400,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[292],"footnotes":""},"session_track":[17],"session_category":[],"class_list":["post-293","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"October 18, 2025","time":"4:25 pm"},"session_speakers":[{"id":"292","slug":"","name":"Aleksandar Pasku","link":"https:\/\/skopje.wordcamp.org\/2025\/?post_type=wcb_speaker&p=292"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/skopje.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skopje.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/skopje.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/skopje.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/293\/revisions"}],"predecessor-version":[{"id":471,"href":"https:\/\/skopje.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/293\/revisions\/471"}],"speakers":[{"embeddable":true,"href":"https:\/\/skopje.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/292"}],"author":[{"embeddable":true,"href":"https:\/\/skopje.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/hranoje"}],"wp:attachment":[{"href":"https:\/\/skopje.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=293"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/skopje.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=293"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/skopje.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}