Beyond psychology, sociology, and statistics, there is something more behind effective branding. This talk explores processes once referred to as “magical” that are used in creating a brand.
A comparative analysis of the scientific approach and the one often called “mystical” examines the power and influence of words, symbols, design, and rituals. You will see how a cohesive approach to laying a brand’s foundations shapes its future.
The talk aims to inspire you to add a hidden layer of meaning to traditional procedures and methods—using carefully crafted words and symbols in ways you may not have consciously applied in practice until now.