Companies leave so much money on the table because their online shops are not available to people with disabilities. US retailers lost about $828 million in revenue during 2021 Christmas holiday season as a result of poor website accessibility. Blind customers cancel roughly 70% of their desired online transactions. Unfortunately, most businesses are not aware of these losses. The presentation aims to explain importance of web accessibility for growth, how companies can use it to outstand competitors, and common miths prevailing among developers, designer and decision makers. At the very end, the video demonstrating accessible online shopping experience is planned to be showed.
After the lecture participants will:
•Understand the legal accessibility framework and how to avoid expensive fines;
•Get 3 easy steps to maximise accessibility;
•Learn proven strategies to actually see the profit from web accessibility;
•Discover reasons for which online store optimised to clients with disabilities brings more non-disabled buyers;
•Learn about tipical accessibility issues on ecommerce websites and how to fix them;
•See a disability friendly online shopping experience