He learned to speak before he could walk and ever since has been perfecting the art of communication at all levels (the paranormal methods still being only a hobby). For the past two decades, he has been dealing with consumers’ hypnosis for marketing purposes, half of that time as a hired pen/brush/mouse.
He sees himself as a storytelling alchemist, creating stories made of words, images and emotions. His magic is finding the core of the brand and inventing its mythology in a precise, clear and intriguing way. He builds brands from scratch or gives them the necessary uplift that targets their specific niche. This he does with a lot of love while decisively avoiding political marketing. He is an entrepreneur, mentor, co-host of the Vrsac WP Meetups, local community motivator and organizer of the notorious meetup after parties.