{"id":321,"date":"2019-09-18T09:07:31","date_gmt":"2019-09-18T09:07:31","guid":{"rendered":"https:\/\/2019.skopje.wordcamp.org\/?post_type=wcb_session&#038;p=321"},"modified":"2019-09-18T09:11:43","modified_gmt":"2019-09-18T09:11:43","slug":"storytelling-just-a-blah-blah-or-the-art-of-communication","status":"publish","type":"wcb_session","link":"https:\/\/skopje.wordcamp.org\/2019\/session\/storytelling-just-a-blah-blah-or-the-art-of-communication\/","title":{"rendered":"Storytelling &#8211; just a blah-blah or the art of communication?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Storytelling, from fairy tales to content. A story about how to tell stories (primarily on the site, and in any other creative task \u2013 from a regular flyer or banner to branding companies, products or communities) verbally and visually. Why it is important to gain the sympathy of end-users toward a brand or client towards you and what kind of benefits (even) developers can have from this approach. We will come to terms with the dilemma: writing for SEO or for visitors and why not. Goodies will be examples of good practice, but also bad (#fail).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Storytelling, from fairy tales to content. A story about how to tell stories (primarily on the site, and in any other creative task \u2013 from a regular flyer or banner to branding companies, products or communities) verbally and visually. Why it is important to gain the sympathy of end-users toward a brand or client towards &hellip; <a href=\"https:\/\/skopje.wordcamp.org\/2019\/session\/storytelling-just-a-blah-blah-or-the-art-of-communication\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Storytelling &#8211; just a blah-blah or the art of communication?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15697286,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1570293900,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[320],"footnotes":""},"session_track":[21],"session_category":[],"class_list":["post-321","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"October 5, 2019","time":"4:45 pm"},"session_speakers":[{"id":"320","slug":"aleksandar-pasku","name":"Aleksandar Pasku","link":"https:\/\/skopje.wordcamp.org\/2019\/speaker\/aleksandar-pasku\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/skopje.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skopje.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/skopje.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/skopje.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/321\/revisions"}],"predecessor-version":[{"id":441,"href":"https:\/\/skopje.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/321\/revisions\/441"}],"speakers":[{"embeddable":true,"href":"https:\/\/skopje.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/320"}],"author":[{"embeddable":true,"href":"https:\/\/skopje.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/hranoje"}],"wp:attachment":[{"href":"https:\/\/skopje.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=321"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/skopje.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=321"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/skopje.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}